BBspot


Archives
 
Top 11
Top 11 Things Geeks Would Do After Being Rescued from a Mine
Classics
How White and Nerdy Are You?
Bush Proposes Faith- Based Firewalls for Government Computers
Microsoft Purchases Evil From Satan
Slashdot Story Generator
Which OS Are You?
Teen Using MySpace to Lure Bands to Los Angeles
The BBook of Geek
Recommended
Fark
Mental Floss
Geek Press
Wil Wheaton
Jonathan Coulton
I-Mockery
Jokes Gallery
Funny Pictures
More Links

Monday, November 28 12:00 AM ET

BBspot Interviews the Head of Xbox 360 Marketing Kurt Warring

By Brian Briggs

BBspot sat down with Microsoft's head of Xbox 360 marketing, Kurt Warring, to ask him about the launch of the latest Xbox.

BBspot: It's a pleasure to have you here. Tell me why did you pick the name 'Xbox 360' instead of 'Xbox 2'?

Xbox 360Microsoft: That's a great question, and many people wonder where the name came from. Some think it's 360 because it gives you 360 degrees of fun, but that's not true. We called it the Xbox 360, because we needed a number bigger than [Playstation] 3, but small enough that it wouldn't seem outrageous like Xbox 9000000 or something.

BB: Why were two different versions of the Xbox created?

MS: We wanted to show it was possible to create one crappy product that no one wants, and one highly desirable product that everyone wants using the same name. This dichotomy causes confusion in the marketplace allowing us to charge more than we ever could with just one reasonably priced but desirable version.

BB: Many gamers were disappointed they couldn't get their hands on an Xbox 360 on launch day. Why was supply outstripped by demand?

Related News

Xbox Features Active Death Technology

New Xbox Sized McDonald's Combos Stretch America's Waistlines

Xbox Pre-Order Bundles Sneak Preview

MS: As head of marketing for the Xbox 360, I'd like to say it was my brilliant advertising plan, but the Marketing Oath prevents me from telling untruths. In reality, low supply was the plan all along. We lose money on every Xbox 360 we sell, so by keeping supplies low we lose less money. We also get a kick out of watching those losers who waited in line for 24 hours, but didn't get one. The expressions on their faces are just precious.

BB: There have been many customers reporting crashes on their Xbox 360 systems. Can you tell us what the problem is?

MS: Problem? That's something we designed in. We wanted to bridge the gap between the crash-free console gaming systems and crash-prone PC gaming. We think we've found a middle ground that gamers can appreciate. As a bonus, the Xbox now fits in with Microsoft's pantheon of products much better.

BB: Thanks for your time.

More Tech News

Recommend this Story to a Friend

Warning: Undefined variable $HTTP_SERVER_VARS in /home/bbspot/public_html/cgibin/prev_next_links.php on line 3

Warning: Trying to access array offset on value of type null in /home/bbspot/public_html/cgibin/prev_next_links.php on line 3

Warning: include_once(/work/php_mgr/sql.inc): Failed to open stream: No such file or directory in /home/bbspot/public_html/cgibin/prev_next_links.php on line 3

Warning: include_once(): Failed opening '/work/php_mgr/sql.inc' for inclusion (include_path='.:/opt/cpanel/ea-php80/root/usr/share/pear') in /home/bbspot/public_html/cgibin/prev_next_links.php on line 3

Warning: Undefined variable $db in /home/bbspot/public_html/cgibin/prev_next_links.php on line 5

Fatal error: Uncaught Error: Call to a member function qstr() on null in /home/bbspot/public_html/cgibin/prev_next_links.php:5 Stack trace: #0 {main} thrown in /home/bbspot/public_html/cgibin/prev_next_links.php on line 5

 
 
Follow on Twitter Follow Us on Twitter
Facebook Fan Us on Facebook
Amazon Find the BBook

 

  Politics Contact FAQs
A
D

Copyright 1999-2023 by BBspot LLC
BBspot is a tech satire news and geek humor source, and meant to be funny.
If you are easily offended, gullible, or don't have a sense of humor, we suggest you go elsewhere. Those without the geek gene activated should also avoid this site.