BBspot.com Site Demographic
Report: captured February 1, 2001.
Entire Site: 1027 responses.
The demographic survey was conducted in the month of January by a third-party independent
national research firm. |
|
| Which of the
following groups includes your age? |
| 75
+ |
 |
 |
1% |
|
| 65
- 74 |
|
 |
0% |
|
| 55
- 64 |
|
 |
2% |
|
| 45
- 54 |
|
 |
7% |
|
| 35
- 44 |
|
 |
13% |
|
| 25
- 34 |
|
 |
34% |
|
| 18
- 24 |
|
|
33% |
|
| Under
18 |
|
|
7% |
|
| Prefer
not to answer |
|
 |
3% |
|
|
|
| Are you... |
| Male |
|
 |
83% |
|
| Female |
|
 |
13% |
|
| Prefer not to answer |
|
 |
3% |
|
|
|
| What level of
education have you completed? |
| Some HS |
|
 |
7% |
|
| HS Grad |
|
|
8% |
|
| Some College |
|
 |
34% |
|
| College Grad |
|
 |
30% |
|
| Post-Grad Work |
|
 |
7% |
|
| Post-Grad Degree |
|
 |
10% |
|
| Prefer not to answer |
|
|
4% |
|
|
|
| What is your total
household income? |
| $100k + |
|
 |
16% |
|
| $75k - $99.9k |
|
|
11% |
|
| $50k - $74.9k |
|
 |
18% |
|
| $35k - $49.9k |
|
 |
14% |
|
| $20k - $34.9k |
|
|
13% |
|
| Under $20k |
|
|
9% |
|
| Prefer not to answer |
|
|
19% |
|
|
|
| What is your
occupation? |
| Senior Management |
|
|
3% |
|
| Other Management |
|
|
4% |
|
| Professional |
|
 |
16% |
|
| Technical |
|
 |
41% |
|
| Sales |
|
|
2% |
|
| Administrative |
|
|
2% |
|
| Other Employed |
|
|
4% |
|
| Homemaker/Full-time Parent |
|
|
1% |
|
| Student |
|
 |
20% |
|
| Retired |
|
|
1% |
|
| Not Employed |
|
|
1% |
|
| Prefer not to answer |
|
|
3% |
|
|
|
| Are you a US
resident? |
|
|
| Have you bookmarked
this site? |
|
|
| In a typical week,
about how much time do you spend using the Internet? |
| 20 + hrs. |
|
 |
48% |
|
| 11 - 20 hrs. |
|
|
21% |
|
| 6 - 10 hrs. |
|
|
20% |
|
| 3 - 5 hrs. |
|
|
8% |
|
| 1 - 2 hrs. |
|
|
2% |
|
| Less than 1 hr. |
|
|
1% |
|
|
|
| On average, how much
time do you spend on this site in a typical visit? |
| 60 + mins. |
|
|
3% |
|
| 31 - 60 mins. |
|
|
5% |
|
| 21 - 30 mins. |
|
|
15% |
|
| 11 - 20 mins. |
|
 |
30% |
|
| 5 - 10 mins. |
|
 |
37% |
|
| Less than 5 mins. |
|
|
11% |
|
|
|
| How frequently do you
visit this site? |
| Daily |
|
|
16% |
|
| Several times/week |
|
|
28% |
|
| Once/Week |
|
 |
20% |
|
| Several times/month |
|
|
12% |
|
| Once a month |
|
|
6% |
|
| Less than once a month |
|
|
3% |
|
| First visit |
|
|
15% |
|
|
|
| How long have you
been using the Internet (including using email, gopher, ftp, etc.)? |
| Less than 6 months |
|
|
0% |
|
| 6 to 12 months |
|
|
0% |
|
| 1 to 3 years |
|
 |
10% |
|
| 4 to 6 years |
|
 |
44% |
|
| 7 years or more |
|
|
45% |
|
|
|
| How likely are you to
purchase items online in the next six months? |
| Very unlikely |
|
|
10% |
|
| Unlikely |
|
|
7% |
|
| Neutral |
|
|
11% |
|
| Likely |
|
|
20% |
|
| Very likely |
|
 |
52% |
|
|
|
| How likely are you to
come back to this site again in the near future? |
| Very Unlikely |
|
|
6% |
|
| Somewhat Unlikely |
|
|
1% |
|
| Neutral |
|
|
2% |
|
| Somewhat Likely |
|
|
11% |
|
| Very Likely |
|
 |
80% |
|
|
| Note: Due to
rounding, column totals may not add to exactly 100%. |
